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Author Archives: PDA_News

Lija Greenseid, a senior evaluator at PDA, recently wrote a post for the American Evaluation Association’s tip-a-day blog, also known as aea365. Lija’s post provided some tips on conducting mixed-mode surveys. To read her full aea365 post, click here. She will also discuss mixed-mode surveys in AEA’s coffee break webinar on Thursday, April 26th from [...]

Posted in General |

Media Evaluator Jacob Depue will be presenting a poster at the Society for Research on Nicotine and Tobacco’s annual conference in Houston, Texas.  The poster, Targeting “Connectors” in a Statewide Tobacco Control Media Campaign, examines the role of connectors in diffusing health media content through interpersonal communication. Connectors are individuals who are active and influential [...]

Posted in General |

Lija Greenseid, Michael Luxenberg, and Matthew Christenson are co-authors with colleagues at ClearWay MinnesotaSM and the University of Minnesota on a new peer-reviewed journal article. The article is entitled, “The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program.” The article examines the impact of anti-tobacco media campaigns [...]

Posted in PDA in Print |

PDA was recently awarded a contract from the North Dakota Department of Health to evaluate the Quitline and QuitNet tobacco cessation programs.  The North Dakota Tobacco Quitline and QuitNet Cessation Programs are components of a comprehensive tobacco control effort being developed and implemented by the North Dakota Department of Health and guided by best practices [...]

Posted in General |

PDA Vice President, Anne Betzner, and Senior Evaluator, Melissa Chapman-Haynes, each gave birth to healthy baby boys about 36 hours apart last week in the same hospital in Minneapolis.  Anne’s son, William Connor Bradford, was born at 7:43 am on Thursday, January 5th and Melissa’s son, David Antoine Haynes III, was born at 9:30 pm [...]

Posted in PDA Staff |

PDA has maintained our high standards of data security by utilizing features in the LimeSurvey online surveying software.  Specifically, because LimeSurvey is open source and can be installed on a company’s servers, PDA is able to control access to the survey data so that no one else, including a web hosting company, can access it. [...]

Posted in General |

PDA has been using LimeSurvey’s template design feature to improve web surveys. Specifically, this feature allows us to create web surveys using  associated design – matching the survey design with the brand of the organization associated with the evaluation (the evaluand).  Our experience in survey design has shown that survey participants are much more likely [...]

Posted in General, Surveys |

On Saturday, November 5, a member of PDA’s staff will be presenting at the American Evaluation Association conference in Anaheim, CA. Dr. Melissa Chapman Haynes will present on how the evaluation team created logic models in collaboration with project staff in a community-based tobacco cessation program. Logic models are one key tool evaluators have to [...]

Posted in General |

At PDA we have begun using LimeSurvey for many of our online surveying needs. LimeSurvey is a free, open source web survey software suite that has an ever growing feature list and has allowed us to create more elaborate, complex surveys than what we were able to do with other paid online survey subscriptions. We [...]

Posted in General, Surveys |

The old joke goes … “A mathematician will add 2 plus 2 and get exactly 4. A physicist will say 2 plus 2 is approximately but not certainly 4. But a statistician will smile and say that 2 plus 2 is whatever you want it to be …” Fortunately, the field of tobacco cessation and [...]

Posted in General |