Surveys & Data Collection Hero

Surveys & Data Collection

Rigorous data collection with a personal touch

We believe in the power of complete and accurate data, whether we’re supporting our evaluation and statistics teams or consulting directly on client projects.

Quality data is our focus.

We believe in the power of complete and accurate data, whether we’re supporting our evaluation and statistics teams or consulting directly on client projects.

Quality data is our focus.

Our surveys and data collection team is an essential part of PDA’s evaluation and statistical consulting work. We manage all survey and data collection needs from instrument development and sampling to analysis and reporting, and we deliver engaging, visual reports that ensure clients can make use of their findings.

How We Work

Expertise in survey methodology and data collection

Our staff is experienced in all aspects of survey design, data collection, and reporting.

expand icon
  • From short and simple to multi-modal designs and complex sampling, our team designs surveys tailored to meet our clients’ needs.
  • We’re members of the American Association of Public Opinion Research and follow best practices regarding survey research.
  • We contribute to the field of survey research by publishing on our survey methodology.
  • We know the difference quality data can make to a project so we design databases and processes that yield the best results.

Proprietary survey system

We built our own custom survey management system to maximize response and quality.

expand icon
  • Our in-house survey system seamlessly manages multi-modal surveys (phone, mail, and web) to boost response rates.
  • We contact participants during the most respectful and effective times.

An in-house survey team you can rely on

A system is only as good as the people using it. Our dedicated team delivers accurate, complete results.

expand icon
  • We hire experienced, friendly, committed individuals who are passionate about their work.
  • When projects demand a local team, we contract with other survey firms to increase participation and facilitate responses.

Qualitative data collection skills

We gather, analyze, and summarize rich qualitative data to help clients understand complex information.

expand icon
  • We collect qualitative data through interviews and focus groups, in person and by telephone, as well as through other technologies.
  • We manage large-scale qualitative projects with specialty software.
  • From small, time-sensitive dives into emerging issues to large, formal studies for publication, we tailor qualitative studies to meet clients’ needs.

Our Services

From survey design through to analysis, we can accommodate all survey and data collection needs.

Survey Design and Administration

  • Instrument development
  • Creation of survey materials and protocols
  • Survey management
  • Administration of survey incentives

Quantitative Data Collection

  • Phone, web, and mail survey modes
  • Survey testing
  • Database development for chart reviews
  • Secure data storage

Qualitative Data Collection

  • Interviews
  • Focus groups
  • Cognitive interviewing
  • Observation studies
  • Analysis conducted in NVivo

Sampling and Weighting

  • Sampling plan development
  • Randomized and stratified samples
  • Simple to complex survey weighting strategies


  • Quantitative and qualitative analysis of survey results
  • Questionnaire validation and data reduction
  • Automated reporting
  • Analysis conducted in SAS, SPSS, and R

Ready to get started?

Our surveys and data collection team supports our evaluation and statistical consulting projects but is also ready to partner with you on your survey needs. Our expert team focuses on high completion rates and trustworthy results.

Contact Us

"PDA is a leader in Quitline research and evaluation, providing exceptional quality and efficiency in design, data collection, analysis and dissemination of results. Their collaborative approach to our evaluation of the Oklahoma Tobacco Helpline has resulted in numerous reports, presentations, and manuscripts. These important contributions have resulted in improvements in Quitline service delivery and the advancement of cessation services within state tobacco control programs across the nation."

Laura A. Beebe, PhD, Professor, Department of Biostatistics and Epidemiology

University of Oklahoma Health Sciences Center

Surveys & Data Collection Team

Our dedicated and talented surveys and data collection team is united by a common desire to improve communities.

Emily Subialka Nowariak

Emily Subialka Nowariak

Associate Director of Evaluation

Heather Zook

Heather Zook

Senior Evaluator I

Lily Dunk

Lily Dunk

Associate Analyst II

Emily Groebner

Emily Groebner

Evaluator II

Featured Highlights

Improving survey methodologies for cessation studies

PDA is passionate about survey methodology, constantly learning and applying new methods to yield the most accurate survey results.

Read More

Using cognitive interviews to improve quantitative survey data

PDA used cognitive interviews to assess the functionality of survey items related to second-hand smoke exposure.

Read More

Contributing to education research through survey and statistical support

PDA supported geoscience education researchers by administering a survey to over 10,000 instructors and providing survey design and statistical support.

Read More

See More Highlights

Our Clients

Our surveys and data collection team plays a critical role in our evaluation and statistics projects. These are a few of the clients our survey team has served.

Clearway Minnesota Logo
Florida Department of Health Logo
Hazelden Betty Ford Foundation Logo
Logo for the University of Oklahoma Health Sciences Center