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Several PDA staff will be presenting in Cleveland this week at the American Evaluation Association’s annual conference. In line with the conference theme, “Speaking Truth to Power”, we are highlighting some of our newer projects related to health equity, specifically on improving access to healthy food and physical activity for low-income communities. We are also exploring the relatively new evaluation approach of Principles-Focused Evaluation and providing an example of how we have incorporated it into our work. Come check out our sessions!

Thursday, November 1, 11:30am – 12:15pm | Room CC – 4
Principles-Focused Evaluation for Policy, Systems, and Environmental Change Initiatives

Thursday, November 1, 12:30pm – 1:30pm | Room CC – Grand Ballroom B – Table 39
Principles-Focused Evaluation Learning and Networking Group

Saturday, November 3, 11:15am – 12:00pm | Room Hilton – Center St. Meeting Room D
Using Community Organizing as a Catalyst to Speak Truth to Power in a Food Desert: Responsive Evaluation Approaches for Dynamic and Complex Initiatives

Posted in Presentations

Written in collaboration with Emma Ramsbottom Wagner


We have been using a program called Lucidchart to create program roadmaps, or logic models, and wanted to share our experience with it.

How we have used it

We are evaluating a community grants initiative that includes 16 different grantees. One component of the evaluation was to work with each grantee to create a program roadmap, or logic model, of their planned work. We also planned to update the program roadmaps throughout the grant cycle as the grantees’ work evolved.

We used Word and PowerPoint in the past for this type of work, but this time we tried out Lucidchart. We purchased a Team subscription, which is $27 per month for three users (or $9/user). This allowed a few employees to be working in Lucidchart simultaneously, which was important for us. There are single user options at a lower cost, and you can also test out a free account to get a sense as to whether Lucidchart will meet your needs.

With this particular project, we created the program roadmaps in Lucidchart, and then saved them as image files and pasted them into a Word document that included additional information related to the grant program. You also have the option to save the Lucidchart document as a PDF.

Here is an example of one of the program roadmaps we created:

Key features

There are probably a lot of features of Lucidchart that we haven’t even used yet, but here are some of our favorite features.

Lines. As simple as it may sound, adding and adjusting lines is one of the best features of Lucidchart. This is really important when you have something like a program roadmap that is all about lines and linkages. This has also been really helpful as we make changes and updates to the program roadmaps. We feel the lines are a lot easier to maneuver than in PowerPoint.

Alignment. Alignment and equal spacing is a cinch in Lucidchart. There are guides that indicate if something is aligned with a nearby object or if multiple objects are equally spaced apart. This is similar to the guides in PowerPoint 2016.

Color. Though not specific to Lucidchart, we appreciated being able to color code the various categories of the program roadmaps so that, for example, it was easy for the funder to see the components of each grantee’s intervention in yellow and their outcomes in green.

Flexibility. It’s nice to start with a blank slate and have the ability to easily move objects wherever you need. Lucidchart is similar to PowerPoint in this way. They also have a variety of templates to choose from, which can sometimes be helpful for a starting point.

Exporting. There are a few options for exporting the document (PDF, PNG, JPEG), and we were happy with the quality of the images we exported.

Sharing with others. The Lucidchart Team subscription made it really easy to share drafts with other team members and track edits over time.

Lucidchart vs. PowerPoint

If you find yourself making a lot of program roadmaps, theories of change, or flowcharts, Lucidchart is a great option. Since it is meant for making diagrams, it makes the creation and design process very quick and easy. As their website says, Lucidchart is all about “diagrams done right.”

Here are a few considerations if you are debating whether to use Lucidchart or PowerPoint:

  1. Cost: PowerPoint is free if you have MS Office whereas Lucidchart costs $5-$27/month, depending on the subscription.
  2. User-friendliness: It is easier and quicker to create lines and shapes and attain proper alignment in Lucidchart.
  3. Collaborating with team members: This is possible with PowerPoint using OneDrive, but it is easier in Lucidchart.



Posted in General, Real Life Examples

Our growth continues. In the past few months we added another Senior Developer to our team, and for the first time we have an Operations Manager on staff. Say hello to Steve and Kelly!

Steve Strand – Senior Developer

Steve has spent his career as a software developer focusing on creating meaningful and quality software to a wide range of audiences. His passion is in architecting and developing high-performance distributed software, specifically around multi-tenant ecosystems. He places a high value on clean code and encouraging fellow developers around him through mentorship, continuous learning, and meaningful relationships. Being a full-stack developer, he also places a high value on the user-experience and enjoys building clean, easy-to-use interfaces.

Steve joined PDA in April of 2018 and works on many facets of the software developed at PDA. From HL7 record transport to full-stack web applications, Steve is exited to bring his experiences and passion to the team. He also hopes to add value to the software development lifecycle at PDA by furthering concepts such as effective automated testing, continuous integration, and continuous delivery.

He received his B.A. in Information Systems from Calvin College in Grand Rapids, MI and has been writing software for the better part of 15 years, starting before graduating college. He has worked at software agencies and companies in a wide range of industry verticals including agricultural, commercial, commodity-trading, e-commerce, automotive, manufacturing, and healthcare. More recently he worked as the principal software architect for a multinational fitness corporation based in Minneapolis. He and his team developed a multi-tenant, distributed, microservice-driven ecosystem responsible for running the company’s new software platform. Steve has also led multiple development teams and really enjoys producing meaningful results to not only end users, but also to the individual members of the team.

Outside of work, Steve enjoys spending time with his wife, 3 kids, and dog. Steve also has a passion for music and has been playing the cello since he was a kid. He and his wife met while playing together in the Calvin College orchestra. In the summers, Steve enjoys fishing and the occasional ride on his motorcycle.

Kelly Laurel – Operations Manager

As Operations Manager, Kelly’s strengths lie in her attention to detail, organizational skills, and willingness to do whatever it takes. Kelly enjoys working behind the scenes to keep the office running smoothly and ensure everyone else can focus on serving PDA’s clients. She loves finding more efficient ways to accomplish tasks and make her coworkers’ jobs easier.

Kelly joined PDA in 2018 and is involved in all aspects of business operations from facilitating contracts and managing vendors to human resources management. Kelly comes to PDA with nearly 14 years of operations management experience at a recruiting firm and online publication. In her last position, Kelly managed the recruitment process, established policies and procedures, and coordinated three separate office moves. She also led the transition team that turned the online publication over to its acquiring company, while simultaneously managing remaining employees’ expectations. Kelly has a Master of Business Administration and Bachelor of Science in Human Resources from the University of Minnesota’s Carlson School of Management.

In her free time Kelly can be found wrangling her two young daughters, doing HIIT workouts, and relaxing at the family cabin in northern Minnesota. A Wisconsin native and still a Wisconsin girl at heart, Kelly can also be found cheering on the Green Bay Packers.


Posted in PDA Staff

Written by Melissa Chapman Haynes, Emma Ramsbottom Wagner, and Angie Ficek

We are the contracted evaluator for the Ohio Comprehensive Cancer Control Program (CCCP), which includes the cancer Program, the Ohio Cancer Plan, and the Partnership (the coalition), the Ohio Partners for Cancer Control (OPCC). The essence of CCCP work is on facilitating partnerships, increasing coordination and reducing duplication, and creating a value added for the individuals who volunteer their time to CCCP efforts. By design, the OPCC brings together a diverse array of stakeholders working on, affected by, or interested in reducing cancer incidence, mortality, and disparities. Given the wide range of activities, types of stakeholders, and key priorities, it was a formidable challenge to create and implement a responsive yet feasible evaluation and report of the OPCC’s work!

What we did

As with most coalitions, one way that OPCC collects information about the coalition’s processes is through an annual member survey. The findings are used internally to understand the strengths and areas in need of improvement. Further, the strengths inform promotional efforts of the OPCC in an effort to recruit interested stakeholders to join the coalition. A similar survey has been done for multiple years, and there are consistently positive findings every year, though we collaborated with ODH to include some open-ended items and some demographic items so we could better understand the meaning behind those numbers. To compliment and extend the survey data, we decided to conduct interviews as well to take a deeper dive into the coalition’s processes. There was a total of 12 interviews, and they were conducted with the OPCC executive chair, committee chairs, the CCCP staff at the Ohio Department of Health, and the Ohio Department of Health’s program cancer partners.

In the end, we produced a two-page summary in PowerPoint of the coalition survey findings and intertwined some related interview findings as well. We also produced several one pagers based on the interview findings that served as success stories and descriptions of emerging partnerships. The one-pagers helped to further showcase Ohio’s CCCP’s efforts.

What we learned

The succinct, visual nature of what we produced went over very well with our client. The lollipop chart distilled a lot of information that hasn’t changed much over time into one chart, and we felt it worked better than a bar chart because it focuses your eyes on the end of the data points, which are all high. The inclusion of interview findings helped OPCC get a better sense of the context of the survey findings, and the interviews also highlighted the need for expanding OPCC membership, clarifying the resource limitations of the coalition, and coordinating the evaluation efforts across the various ODH partners, OPCC committee chairs, and internal and external evaluation efforts. We are continuing to incorporate interviews into the evaluation of the coalition, and also hope to continue to use this reporting style as we look to engage a broader array of stakeholders in partnership with ODH.


Posted in Data visualization, Real Life Examples

Written by Sara Richter and Angie Ficek

What it is

Our stats team recently partnered with five undergraduate students from St. Olaf College to determine if there is a better way to estimate the percent of participants from a tobacco cessation program who quit using tobacco, which we call a “quit rate”, and its variance. The project took place during St. Olaf’s J-term with juniors and seniors who are accepted into the math practicum course. The math practicum course divides the students into small groups, and each group works with a local organization to answer a specific stats-related question posed by the organization.

In our evaluations of tobacco cessation programs, we estimate a quit rate as the responder rate, or the percent of people who responded to the follow-up survey and who quit, and we apply a standard two-sided 95% confidence interval. This method poses a bit of a problem in that non-responders are more likely to still be using tobacco, so the responder rate can be an overestimate of the true quit rate. In the past, this has not been overly worrisome as the percent of people consenting to participate (the consent rate) was very high across all programs (>90%) and the percent of consenting participants who responded to the follow-up survey (the response rate) was also high (>50%). However, recently many of the tobacco cessation programs that we evaluate have experienced declining consent rates and declining response rates to the follow-up surveys. This can lead to inflated quit rates and confidence intervals that are inaccurate. We were preparing to investigate these trends and their impact on our quit rate calculations when St. Olaf approached us about the collaboration.

What we did

The students worked countless hours throughout January to get to the bottom of this dilemma. Using a statistical program, R, they created a simulation that allowed them to evaluate different methods of calculating the quit rate and its corresponding confidence interval under a variety of consent and response rates. We checked in with them periodically throughout January and provided feedback on their methods, but they ultimately did all of the legwork. In the end, they provided us with a report, complete with statistical code in R, and a presentation that provided an answer to our question.

Where we go from here

The students identified some interesting trends and came to some eye-opening conclusions that we plan to discuss further internally and publish. We may rethink our methods for calculating quit rates, which could impact how quit rates are calculated for tobacco control programs throughout the country.

We felt the collaboration with the St. Olaf students was a mutually beneficial endeavor. It provided them with a real-world project with messy data, and they contributed analyses and results that could potentially be used to make recommendations that have a nationwide impact on how quit rates are calculated. It allowed us to delegate a non-billable task that might have taken us six months to complete. It required some set-up time on our end to get the data organized and think through the problem and how to present it to them, but the amount and quality of the work that the students produced in the time given was well worth it.


Posted in General

We are excited to have Vince join our team as a Senior Business Analyst!

Vince has strengths in requirements elicitation, collaboration with partners, identifying solutions, and problem solving. He enjoys working closely with business partners and team members to deliver innovative process and technology based solutions that support and enhance the user experience.

Vince is focused on writing and organizing specifications for a large software system used by the Florida Department of Health. His primary focus is to ensure that we make strategic improvements to our system that provide the best value, as well as providing clear specifications for our development team to execute those improvements.

Prior to joining PDA, Vince worked as an Associate Product Owner at Renewal by Andersen where he led the strategic vision and specification writing for the primary Customer Relations Management tool. His background includes project management, business analysis, and application support.

Some of Vince’s primary interests outside of work are gaming (board games and video games), woodworking, cooking, and personal fitness. He particularly likes games that encourage competitive strategies and problem solving.


Posted in General, PDA Staff

We added three new faces to our team recently – one in each of our three divisions. Say hello to Sam, Heather, and Jake!

Sam Carlson, Associate Analyst

Sam is a data-enthusiast with a background in tobacco-control policy and smoking cessation research. She enjoys working on community-oriented projects where she can see timely impact and real-world application of research findings. She also loves learning new statistical methods and SAS programming tricks to better meet the needs of our clients. Sam will support the data processing, sampling, and analysis for many of the state cessation programs that we evaluate. She will also conduct analysis and provide data support for other statistics and evaluation projects as needed.

Prior to PDA, Sam worked at the Association for Nonsmokers-MN, supporting local tobacco policy research and implementation efforts.  During graduate school at the University of Minnesota (UMN), she worked as a research assistant for the School of Public Health Tobacco Policy Research Group, as well as the UMN’s Tobacco Research Programs. There, she was a study coordinator for a clinical trial on using exercise to promote self-initiated quit attempts among smokers. After graduate school, she worked as a biostatistician for the UMN Medical School, Department of Family Medicine & Community Health. During her time at the UMN, she co-authored 11 articles published in peer-reviewed journals and 20 abstracts for professional meetings.

Sam received her Master’s Degree in Public Health (Epidemiology) with a minor in Biostatistics from the University of Minnesota School of Public Health in the spring of 2016. Her Bachelor’s Degree is in Spanish Culture & Literature with a minor in Community Health Education from the University of St. Thomas.

In her free time, Sam volunteers as an advisor and co-founder of a nonprofit food-rescue organization called TC Food Justice. She also enjoys long-distance running, yoga, and exploring local restaurants and breweries with her soon-to-be husband.

Heather Moore, Evaluation Specialist

Heather has extensive experience using evaluation data to create tailored programs and services to meet the unique needs of intended populations. She enjoys seeing how the results of process and formative evaluations can be applied to improve programs and services for recipients. Heather brings an empathetic and intuitive approach to her work. She is especially passionate about disparities in healthcare and the way in which thoughtful and well-designed evaluations can identify gaps in services and improve outcomes for priority populations. Heather will focus on the evaluations of a statewide comprehensive cancer control program and initiative to improve healthy eating and active living in 23 Ohio counties as well as a tobacco cessation program in Hawaii.

Prior to joining PDA, she directed the evaluations of patient and family services at a Minneapolis-based healthcare non-profit organization. In her role, she led the strategic planning efforts, conducted systems thinking to implement a customized evaluation model, and guided the work of multidisciplinary teams to ensure effective program and evaluation planning for patient and family services. She also managed the evaluation activities under grant-funded projects, and led the development of patient-friendly consent forms and educational materials for a clinical trials network. Heather is experienced in disseminating evaluation results through presentations at national conferences and publications in peer-reviewed journals. She has been a member of the American Evaluation Association since 2007.

Heather received her Master of Public Health degree from the University of Minnesota in 2007. She also holds a Bachelor of Arts degree in Psychology from St. Catherine’s University and a professional certification in health education.

In her spare time, she likes to travel, bike, practice yoga, read, and bake. Despite her love for international travel and hopes to live abroad someday, Heather is a devout Minnesotan and even enjoys the winter…through a window, anyway.

Jake Mathias, Software Developer

Jake is a software developer with strengths in the .Net framework, including ASP.NET MVC, Windows Services, and WPF applications. He enjoys the process of designing and architecting clean solutions with an emphasis on data integrity.

Jake joined PDA in January of 2018 and is currently assisting in the continuing development and maintenance of a software system for Florida’s Department of Health.

He started his career as a Support Analyst, and worked his way into a developer position while also completing his degree. His previous development experience had a heavy focus on automated data management, including the transfer, mapping, and analysis of data.

Jake recently obtained his B.S. in Computer Science from Metropolitan State University.

Jake enjoys spending his free time attempting new recipes, strumming his acoustic guitar, and starting personal creative projects, such as designing video games and dabbling in 3D animation. He also loves staying active year-round, whether that be weight-lifting, jogging, or snowboarding during the winter.



Posted in General, PDA Staff

We recently added a project manager to our team! Evan Shrader is an energetic project manager who excels at creating and enhancing structural efficiencies and promoting effective team strategies. Evan thrives on making projects easier for those he works with, on keeping a handle on complex priorities, and on pursuing projects that make life better for those impacted. Evan believes that getting any project to the end-zone requires a great team that can work well together while maintaining a positive and friendly atmosphere.

Evan will spend his time enhancing the current project management process at PDA, as well as managing the projects of PDA’s software development team. Evan is also involved in several of the Evaluations and Statistics projects at PDA.

Prior to joining PDA, Evan worked as an IT Project Manager at Provident Funding Associates, where he managed the proprietary cross-matrix software development projects of several key financial and business divisions. His background includes both Waterfall and Agile project management methodologies, helpdesk support, technical research and design, software user-testing, process innovation, budget analysis, and team management.

Outside of PDA, Evan loves spending time with his family. He mentors youth through his local church, and loves individualistic sports, including skiing, rock climbing, martial arts, and ice-skating. When the weather’s warm, he and his fiancé go camping as often as they can… although both being redheads, they often have to stay in the shade.

Posted in PDA Staff

Written by Heather Zook

ClearWay MinnesotaSM awarded two-year grants to three health systems in Minnesota between 2014 and 2016. The purpose of these grants was to increase the health systems’ capacity to address tobacco use with patients. Each health system utilized multiple strategies to conduct systems change, and these strategies varied across grantees. Strategies included: utilizing a team-based approach; building system-level support; implementing tobacco screening, treatment, and referral protocols; modifying electronic health record (EHR) systems; training staff; and reporting and monitoring progress.


PDA conducted a process evaluation of the systems change grants. Evaluators held semi-structured, in-person interviews with key staff from each health system at three points in time (baseline, mid-point, and end of project). We also reviewed grantee documentation, including progress reports, meeting notes, and presentations. At the end of the two-year grant cycle, PDA developed a case study for each of the funded health systems (see links at end of post).



Include grantees in developing the final product

When developing a public-facing document for a health system, you will likely need to get final approval from multiple levels within the organization. This takes time, particularly if you include images such as an EHR screenshot or workflow that may be proprietary. It is important to include health system staff (in this case, the grant coordinator) in case study development to ensure that the wording accurately reflects the project activities. Along these lines, it is helpful to establish relationships with health system staff, especially when evaluating grant-funded projects, because staff may leave the organization once the grant ends.

Finalize all text in Word before moving to PowerPoint

This was PDA’s first time using PowerPoint to create case studies, and it was a great learning experience. We were inspired by Nancy Duarte’s Slidedoc, which is a document that falls somewhere in between a PowerPoint presentation and a report written in Word. First, we learned (the hard way) the importance of finalizing all text in a Word document before working in PowerPoint. This is especially key if you have multiple people reviewing and editing the text. Although you can add comments, PowerPoint does not currently have an easy method to track changes; therefore, it is difficult to see what edits other people have made. In addition, most edits to the text impact the formatting and spacing of other objects on the page. Thus, all formatting should be done after the text is finalized.

PowerPoint provides flexibility for designing case studies

On a positive note, we learned that PowerPoint is an excellent platform for designing case studies! It provides a lot of flexibility for adding images, shapes, and colors. PowerPoint makes it easy to add visual variation to each page, which is especially helpful when working with a lot of text. Even something as simple as a background image can draw in the reader and bring life to a text-heavy page.

Working in PowerPoint also encouraged us to focus the content of each page on a couple of key points, creating digestible chunks of information for our client. In Word, it’s easy for a section to bleed onto the next page or span across multiple pages. The format of PowerPoint helped us to focus our message and incorporate a visual to emphasize that point.


Links to case studies:

Hennepin County Medical Center

Mille Lacs Band of Ojibwe

CentraCare Health


Posted in General, Qualitative Methods, Systems Change

We are participating in some upcoming conferences in the field of tobacco control!

The Society for Research on Nicotine and Tobacco’s annual meeting was in Florence, Italy March 8-11. Sadly, no PDA staff attended in-person, but we did co-author several posters.

The North American Quitline Consortium’s conference is March 20-21 in Austin, TX followed by the National Conference on Tobacco or Health, also in Austin, March 22-24. Several PDA staff will be in attendance at these two conferences. Austin isn’t Italy, but we’ll take it.

See below for a brief description of the posters and presentations that we are involved in. And say hi to Harlan, Julie, Becky, Amy, or Katherine if you see them there!

Harlan, Julie, Becky, Amy, and Katherine are attending the NAQC/NCTOH conferences


Society for Research on Nicotine and Tobacco

Expanding quitline reach:  Minnesota’s and Oklahoma’s experience with a new service model

Barbara Schillo2, Laura Beebe3, Becky Lien1, Paula Keller2, Amy Kerr1, Paola Klein3, Stephen Gillaspy3, Randi Lachter2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 University of Oklahoma Health Sciences Center

[Poster] Both Minnesota (in 2014) and Oklahoma (in 2015) changed cessation service models. The presenters share their experiences including marketing strategies.  This research demonstrates that innovations in service delivery combined with statewide mass media campaigns have the potential to expand reach among tobacco users while achieving effective outcomes.


Offering choices engages more smokeless tobacco users in a quitline

Raymond Boyle2, Paula Keller2, Becky Lien1, Bruce Christiansen3

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 University of Wisconsin-Madison

[Poster] With the availability of NRT starter kits in 2014, ClearWay Minnesota saw an increase in the number and percent of smokeless tobacco users enrolling in QUITPLAN Services. This study uses Wisconsin quitline participants as a neighboring control to Minnesota and discusses the unintended impact of new services.


Strategic use of media modalities to maximize service volumes: Predictors of a statewide cessation program

Barbara Schillo2, Marietta Dreher2, Andrea Mowery2, Becky Lien1

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Poster] This poster presents a study conducted to predict which media events were associated with an increase in inbound call volumes and web visits to QUITPLAN Services. Results demonstrate that a variety of media approaches work to achieve high levels of service volumes.


North American Quitline Consortium

Real-world application of reach ratios: A tool to monitor quitline reach among priority populations

Becky Lien1, Emily Subialka Nowariak1, Randi Lachter2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Presentation] The Reach Ratio is a simple metric that has not yet been widely adopted by quitlines. This presentation will provide practical information necessary to calculate the metric, and will encourage quitlines to consider assessing the reach of priority populations when they assess overall reach.


National Conference on Tobacco or Health

Treating tobacco dependence through systems change: A process evaluation of three Minnesota health systems

Megan Whittet2, Traci Capesius1Heather Zook1, Paula Keller2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Poster] The purpose of this poster is to add to the evidence base regarding how health systems can make changes to routinely address and treat tobacco use dependence within their patient populations.


Maximizing scarce promotional dollars: Strategic analysis of media tactics to increase service volumes

Marietta Dreher2, Becky Lien1, Barbara Schillo2, Andrea Mowery2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Presentation] This presentation will describe a methodology that identifies the impact different media tactics have on service volumes and how they work to increase service volumes. Analyzing the effectiveness of media tactics can help managers maximize scarce promotional dollars to increase cessation services volumes.


Linking low-SES smokers to cessation services: Key strategies, successes, and lessons learned

Amy Kerr1, Carole Specktor2, Heather Zook1, Emma Ramsbottom Wagner1, Paula Keller2, Lija Greenseid3

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 Greenseid Consulting

[Poster] While overall tobacco use rates continue to drop, higher rates persist among people with low-socioeconomic status (SES). ClearWay Minnesota funded 13 Minnesota organizations that serve low-SES tobacco users to connect their clients to existing tobacco cessation services and build organizational capacity to do so. Through semi-structured interviews with key informants from grantee organizations and reviews of grantee reports, the evaluation explored key strategies to connect clients to cessation services, along with successes, challenges and reach. This poster will describe key findings, which can be used by tobacco control practitioners, community-based organizations, and evaluators as they determine the best methods to engage traditionally hard-to-reach populations.


A collaborative effort to implement a statewide bi-directional eReferral system:  Practical experience from Tobacco Free Florida

Julie Rainey1, Jane Parker2, Colin McDonough3, Harlan Luxenberg1

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Optum

[Presentation] The presentation will discuss how the development of eReferral systems fit into the Bureau of Tobacco Free Florida’s strategic plans, the quitline vendor’s role in the implementation phase, elements of the bi-directional data exchange, how the evaluator extended the quitline referral system for use by the in-person cessation programs, and share evaluation results including the rate of conversion from referral to program enrollment.


Building a web-based application for managing, monitoring, and evaluating a multi-site tobacco cessation program in Florida

Harlan Luxenberg1, Julie Rainey1, Marilyn Leeds3, Jane Parker2

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Florida State University

[Poster] The Bureau of Tobacco Free Florida (BTFF) oversees a multi-site tobacco cessation program which provides face-to-face group counseling to over 20,000 tobacco users annually through Florida Area Health and Education Centers (AHECs). In 2014, BTFF asked the evaluator to design and develop a custom web-based program that would improve BTFF’s understanding of how funds were being spent, the programs’ ability to make data-based programmatic decisions, and the evaluators’ ability to provide timely reports. This poster will share how TFFACT has supported the standardization of the AHEC program; improved program operations, reach and efficiency; improved data quality; access to more data for the evaluation and BTFF.


Meeting tobacco users where they are: How Florida built a statewide referral system within employment centers to connect the unemployed with cessation services

Katherine Rehorst1, Elisia Norton2, Anne Betzner1, Julie Rainey1, Jane Parker2, Marilyn Leeds3

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Florida State University

[Poster] Florida institutionalized a fax referral process within CareerSource Florida to identify unemployed tobacco users and refer them to phone, online, and in-person cessation services. This session describes the development of the statewide CareerSource referral system, and shares lessons learned from the successes and challenges experienced during implementation. Results from a process and outcome evaluation document the number of CareerSource -generated referrals and program enrollments providing preliminary evidence that non-medical referral sources like CareerSource are competitive with traditional medical referral programs, and have the potential to reach under-served groups and improve access to services.


Posted in General, Presentations