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The Society for Research on Nicotine and Tobacco’s annual conference starts tomorrow and several PDA staff will be there.

Anne is presenting along with our client from the Florida Department of Health on a novel non-medical tobacco cessation referral system, housed within workforce development centers in Florida.  She will report on numbers referred to a statewide cessation program, and quit rates for those referred. The time and location of their presentation is below.

Using employment infrastructure to recruit for statewide cessation programs:  Referrals, enrollments and outcomes.

Anne Betzner, Marilyn Leeds, Jane Parker, Katherine Rehorst, Julie Rainey, & Elisia Norton.

Thurs, Mar 3 @ 11:10am in Chicago Ballroom 8


PDA staff also collaborated with our client Clearway Minnesota on four different poster presentations, which are listed below. If you’re at the conference, stop by and introduce yourself!

Offering consumers choices: Patterns of service selection in a multi-service cessation program

Barbara Schillo, Paula Keller, Becky Lien, Randi Lachter, Amy Kerr, Emily Subialka Nowariak

Thurs, Mar 3 from 11:30am to 1pm

Poster #1-113


Use of tobacco and tobacco cessation services in urban and rural Minnesota

Raymond Boyle, Becky Lien, Michael Amato

Fri, Mar 4 from 11:30am to 1pm

Poster #3-151


Do treatment seeking smokers use ENDS differently than the general population?

Emily Subialka Nowariak, Becky Lien, Michael Amato, Erin O’Gara

Fri, Mar 4 from 5:30 to 7pm

Poster #4-113


NRT starter kits and quit rates: What influences quitting?

Amy Kerr, Paula Keller, Becky Lien, Barbara Schillo, Randi Lachter, Vanessa Kittelson

Fri, Mar 4 from 5:30 to 7pm

Poster #4-147


For more information about the SRNT conference, click here.


Posted in General, Presentations

PDA is currently seeking a full time Senior Evaluator to join our team of program evaluators, statisticians, and developers. We are looking for someone to take on leadership responsibilities for some of our evaluation projects, which are in the areas of tobacco control and chronic disease. For more information about this position, qualifications, and how to apply, click here.

Posted in General, Job Openings

Did you know that if you want to label both the year and the month on the horizontal axis of a line chart that Excel will automatically do that for you? This is what I mean:


I may be late to the party on this one, but I was so excited when I discovered this trick a few years ago, and I wanted to (finally) share the love in case any one else was in the dark about it.

Here’s the problem we were running into. Sometimes in a line chart there were two calendar years represented within the same series. We often used one column in Excel to represent both the month and the year, entering “Jul-2015”, for example. But that resulted in a lot of unnecessary repetition with the year labels, which cluttered the horizontal axis and, frankly, made me twitch.

month and year appears for all horizontal axis labels

Another option we sometimes used was to only include the month in the Excel data, entering “Jul” for example, and then we manually added text boxes to label the years. It took a little more time, but the repetition issue was resolved and we had control over how the labels looked. Definitely an improvement.

only months are automatically added to the horizontal axis; years are manually inserted

But then I discovered that Excel is smarter than I sometimes give it credit for. There is also the option of entering the years in the first column and the months in the second column. Excel will automatically understand that you have two levels of horizontal axis labels and format them as such. Whaaaat?! While you have less control over the look of the labels, the automation is pretty stinkin’ sweet.

months and years automatically added on two different levels of the horizontal axis

How do others approach labeling the years and months in a line chart when there are two calendar years represented within the same series? Or has this function served you in another way with different types of data? I’m sure there are other tricks out there that we don’t know about, so please share!


Posted in Excel, General

In January we welcomed Mark DiPasquale to our team. Mark will be serving as a Senior Developer. Prior to joining PDA, Mark worked as a Systems Developer at Capella University, where he supported marketing initiatives for prospective learners in a fast-paced agile environment. As a full-stack developer experienced with a variety of architectures and technologies, Mark looks forward to planning and building software for PDA’s clients.

Mark adds, “I love PDA’s mission, commitment to building flexible long-term solutions, and pragmatic can-do approach to technical challenges. It’s a pleasure and privilege to be a part of this team.”

Welcome, Mark! We are thrilled to expand our programming capabilities!


Posted in General, PDA Staff

A handful of PDA staff are heading to Chicago tomorrow for the American Evaluation Association’s annual conference. Check out our presentations below. We hope to see you there!


From tragic to magic: Building organizational capacity to produce high-quality data visualizations, reports, and presentations. An ignite presentation by Angie Ficek on Wed, Nov 11 at 5:35pm.

What is going on here? The use of audio recordings and “secret shoppers” to assess program implementation in public health. Presented by Emily Subialka Nowariak, Angie Ficek, and Anne Betzner on Thurs, Nov 12, 2:00-2:45pm.

Novel public health program evaluation: Adaptive tobacco cessation evaluation and dissemination models. Presented by Amy Kerr, Vanessa Kittelson, and Emily Subialka Nowariak, and co-authored by Paula Keller and Marietta Dreher from ClearWay Minnesota on Fri, Nov 13, 3:30-4:15pm.

Part 1: Responsive and relevant evaluation: Using university/community partnerships to prepare exemplary evaluators. Discussion led by Melissa Chapman Haynes on Fri, Nov 13, 3:30-4:15pm.

Part 2: Responsive and relevant evaluation: Using university/community partnerships to prepare exemplary evaluators. “Building university/community partnerships through an interdisciplinary training institute,” presented by Jean A King and Melissa Chapman Haynes on Friday, Nov 13, 4:30 – 5:15 pm.


Posted in General, PDA Staff, Presentations

In August and September, we welcomed two new members to the PDA team and welcomed back one familiar face.


Andy Hajrovic, Business Analyst

Andy will be serving as PDA’s first Business Analyst.  Prior to joining PDA, Andy worked as a Project Manager at Optum-UnitedHealth Group where he aided in remediating, managing, and implementing wellness incentives on the Employer Health Portal. At PDA, Andy will have a role in requirements gathering, reporting on business objectives, providing data analysis, assisting with quality assurance, overseeing training, and software documentation. Andy hopes to help our clients achieve their goals by transforming their business needs into effective technical solutions.


Sara Richter, Senior Statistician

Sara comes to us from Park Nicollet where she served as a Senior Statistician working on health services research projects and clinical trials in the fields of diabetes, eating disorders, oncology, orthopedics and movement disorders. At PDA, Sara will primarily work on analyzing data for tobacco cessation evaluations and for the Olweus Bullying Prevention Program. She holds a Master of Science in Statistics from the University of Minnesota and is passionate about using high quality data to draw practical conclusions and help solve real-world problems.


Melissa Chapman Haynes, Senior Evaluator

We are so very happy to have Melissa back! For about two years she served as the Managing Director for the Minnesota Evaluation Studies Institute at the University of Minnesota. At PDA, Melissa will primarily work on evaluating a prevention initiative in Ohio focused on increased access to healthy foods, awareness and promotion of pre-diabetes lifestyle change programs, and promotion of active transportation. Melissa is an outstanding evaluator and person, and we are so happy to have her knowledge, smile, and energy back in the office!


Posted in General, PDA Staff

Last month, Anne, Becky, and Julie presented at the North American Quitline Consortium’s (NAQC) conference in Atlanta, GA. The conference was a great opportunity for the quitline community to come together to discuss the future of quitlines and hot topics, such as electronic nicotine device systems (ENDS), e-referrals, and the quitline’s role in treating tobacco users with mental health and/or behavioral health issues.

Anne’s presentation was a sneak peek into a recently released NAQC issue paper on how to calculate NAQC quit rates, which can be found here. NAQC invited PDA to author this issue paper with recommendations for how to calculate standard NAQC quit rates, which quitlines in the US and Canada will use to assess and improve their performance. In her presentation, Anne focused on key changes in the recommended NAQC standard quit rate, including how to handle participants who receive web- or text-based cessation treatment, how to handle electronic cigarette users, and options for gathering high quality quit rate data on a limited budget. The room was filled with quitline managers and researchers who had a lively discussion about the challenges and best practices of measuring high quality quit rates.

Becky’s and Julie’s presentation provided strategies to improve survey response rates and data quality. Getting a strong survey response rate is important because it helps to ensure that the evaluation data is a good representation of all of the participants who used the program. Becky and Julie provided concrete examples of strategies related to study design, working with vendors, and survey methods, along with cost implications of each strategy. They also reviewed how to pick the best mix of strategies to balance cost and effectiveness. See an image of their handout below.


Posted in PDA in Print, Presentations, Surveys

Contributing staff: Traci Capesius


More and more we are seeing health care systems shift their focus further upstream, using a systems change approach to address behaviors, such as tobacco use, that are the cause of or exacerbate many chronic health conditions. A systems change approach can be defined as permanently altering protocols, policies, and infrastructure so that addressing a target behavior (e.g. helping tobacco users quit) becomes systematic and part of daily practice.  Systems change may occur within an agency, between multiple departments, or across an entire health system.


Why systems change?

Health systems are engaging in more systems change work in order to systematically improve the health of their patient population and, ultimately, reduce the cost of care. Treating tobacco use dependence, for example, is becoming more important to improving patient health and reducing the cost of care, as tobacco use can cause or contribute to the worsening of many chronic health conditions.  Implementation of tobacco-related systems change strategies can enhance health systems’ ability to identify and treat tobacco use, therefore reducing health care costs. In 2014 PDA co-authored a journal article with ClearWay MinnesotaSM that summarized how health systems were able to make systematic changes to address tobacco use dependence among their patient populations and provided recommendations for health systems and funders of systems change initiatives.


Systems change strategies

The following are a few examples of key systems change strategies that have the potential to increase the sustainability of tobacco dependence treatment interventions.  While some of these strategies are more suited to clinical environments, some could also be applicable to community or social service-based organizations.

  • Obtain buy-in from providers, clinical staff, other front-line personnel via trainings and on-going communication (e.g. via daily “huddles” or meetings) regarding the importance of tobacco user identification and treatment.
  • Recruit project champions from multiple levels who fully support the systems change effort, are willing to provide leadership and are in a position to influence colleagues and decision makers.
  • Integrate brief intervention into clinic standard practice; this includes regularly asking tobacco use status during clinic visits and making conversations with clients about tobacco use, treatment options (including cessation pharmacotherapy) a standard part of care with all tobacco dependent clients.
  • Continually monitor clinic and provider performance in implementing screening, referral, service provision, and follow-up. Regularly reviewing data and report results back to key stakeholders.


Evaluating systems change initiatives

PDA has evaluated several systems change initiatives in multiple states. In our evaluation approach, we often conduct interviews with key staff members at the start and end of the initiative (and perhaps at a midpoint as well). The interviews help determine where programs are starting and ending, what the facilitators and barriers to making changes were, and what lessons they learned along the way. We also review the literature on systems change (such as those shown below) to help inform our methods, protocols, results, and conclusions.



Centers for Disease Control and Prevention. Best Practices for Comprehensive Tobacco Control Programs — 2014. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.

Fiore MC, Jaen CR, Baker TB, et al. Treating Tobacco Use and Dependence: 2008 Update. Clinical Practice Guideline. Rockville, MD: U.S. Department of Health and Human Services. Public Health Service. May 2008.

LaPelle N, Zapka J, Ockene J. Sustainability of public health programs: the example of tobacco treatment services in Massachusetts. Am J Public Health. 2006;96(8):1363-1369.

Savaya R, Spiro SE. Predictors of sustainability of social programs. Am J Evaluation. 2012;33(1):26-43.

Scheirer MA, Dearing JW. An agenda for research on the sustainability of public health programs. Am J Public Health. 2011;101(11):2059–2067.


Posted in General, Sustainability

Recently our Senior Analyst, Becky Lien, shared some uses for Venn diagrams based on this recent report from the Pew Research Center, and I’m surprised to say I actually see use for them! The twist with this Venn diagram is that you change the size of the circle as well as the size of the circle overlap to accurately represent the proportion of data. Sweet, and duh! You can do this fairly accurately in Microsoft Office, or super-duper accurately in R.

Now, I often avoid using circles when I visualize data because people have a hard time estimating area, but this seems like a useful way to visualize data when you have different combinations of responses. Take the following example. We collect data on what type of stop-smoking medication people used, if any, to help them quit using tobacco. Someone might use one type of medication, but they could also use a combination of medications, which can result in a lengthy, and perhaps unclear, bar chart. Becky thought that a proportional Venn diagram might be a great way to show the various patterns of medication use. Here is a diagram that shows the number of participants who used nicotine replacement therapy (NRT) in the form of the patch, gum, and/or lozenge.

Patterns of NRT use

Becky created this in R, but you could also do it in Microsoft PowerPoint, Word, or Excel. You can either go the quick route and eyeball the proportions of the circles, which could be totally fine, or you can revisit your geometry and algebra classes to get more exact circle sizes, which is what I tried out.

I replicated Becky’s work in PowerPoint. I first determined the total number of people represented for each of the four circles. For Patch, 661 + 106 + 60 + 40 = 867. For Gum, 239 + 106 + 102 + 40 = 349. I added up the numbers for the remaining two circles.

I then created the largest sized circle, in this case it’s Patch. To figure out the size of the circle for the Gum, I divided the number of people who used Gum (349) by the number of people who used Patch (867) which equals .40. So the circle for the Gum needs to be 40% the size of the Patch circle.

Here is where that geometry and algebra come into play. The area of a circle = 3.14*r2, where the radius (r) is half the height or width of the circle. The area of the Patch circle came out to 2.83, so I knew my area for the Gum circle needed to be 40% of that, or 1.13. I solved for r (the radius of the Gum circle) and following these steps for the remaining circles.

By the way, I could solve for r all day long! Geometry wasn’t really my thing, but I was way into algebra.

The trickier, less exact part is trying to overlap the circles in a proportional way. R will do this for you fairly accurately, but you will have to eyeball it in PowerPoint. I think you could do this well enough though to get the point across.

Finally, I added in text boxes for the data labels, and the color fill of the circles is 40% transparent so that you can see the overlap.

What do you think about using Venn diagrams in this way? How would you visualize these data?


Posted in Data visualization, General

PDA is currently seeking a Senior Statistician to work on both evaluation and statistical projects. This is a full-time position (32 to 40 hours per week). For more information about this position, qualifications, and how to apply, click here.

Posted in Job Openings