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Upcoming PDA presentations at tobacco control conferences

We are participating in some upcoming conferences in the field of tobacco control!

The Society for Research on Nicotine and Tobacco’s annual meeting was in Florence, Italy March 8-11. Sadly, no PDA staff attended in-person, but we did co-author several posters.

The North American Quitline Consortium’s conference is March 20-21 in Austin, TX followed by the National Conference on Tobacco or Health, also in Austin, March 22-24. Several PDA staff will be in attendance at these two conferences. Austin isn’t Italy, but we’ll take it.

See below for a brief description of the posters and presentations that we are involved in. And say hi to Harlan, Julie, Becky, Amy, or Katherine if you see them there!

Harlan, Julie, Becky, Amy, and Katherine are attending the NAQC/NCTOH conferences


Society for Research on Nicotine and Tobacco

Expanding quitline reach:  Minnesota’s and Oklahoma’s experience with a new service model

Barbara Schillo2, Laura Beebe3, Becky Lien1, Paula Keller2, Amy Kerr1, Paola Klein3, Stephen Gillaspy3, Randi Lachter2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 University of Oklahoma Health Sciences Center

[Poster] Both Minnesota (in 2014) and Oklahoma (in 2015) changed cessation service models. The presenters share their experiences including marketing strategies.  This research demonstrates that innovations in service delivery combined with statewide mass media campaigns have the potential to expand reach among tobacco users while achieving effective outcomes.


Offering choices engages more smokeless tobacco users in a quitline

Raymond Boyle2, Paula Keller2, Becky Lien1, Bruce Christiansen3

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 University of Wisconsin-Madison

[Poster] With the availability of NRT starter kits in 2014, ClearWay Minnesota saw an increase in the number and percent of smokeless tobacco users enrolling in QUITPLAN Services. This study uses Wisconsin quitline participants as a neighboring control to Minnesota and discusses the unintended impact of new services.


Strategic use of media modalities to maximize service volumes: Predictors of a statewide cessation program

Barbara Schillo2, Marietta Dreher2, Andrea Mowery2, Becky Lien1

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Poster] This poster presents a study conducted to predict which media events were associated with an increase in inbound call volumes and web visits to QUITPLAN Services. Results demonstrate that a variety of media approaches work to achieve high levels of service volumes.


North American Quitline Consortium

Real-world application of reach ratios: A tool to monitor quitline reach among priority populations

Becky Lien1, Emily Subialka Nowariak1, Randi Lachter2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Presentation] The Reach Ratio is a simple metric that has not yet been widely adopted by quitlines. This presentation will provide practical information necessary to calculate the metric, and will encourage quitlines to consider assessing the reach of priority populations when they assess overall reach.


National Conference on Tobacco or Health

Treating tobacco dependence through systems change: A process evaluation of three Minnesota health systems

Megan Whittet2, Traci Capesius1Heather Zook1, Paula Keller2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Poster] The purpose of this poster is to add to the evidence base regarding how health systems can make changes to routinely address and treat tobacco use dependence within their patient populations.


Maximizing scarce promotional dollars: Strategic analysis of media tactics to increase service volumes

Marietta Dreher2, Becky Lien1, Barbara Schillo2, Andrea Mowery2

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota

[Presentation] This presentation will describe a methodology that identifies the impact different media tactics have on service volumes and how they work to increase service volumes. Analyzing the effectiveness of media tactics can help managers maximize scarce promotional dollars to increase cessation services volumes.


Linking low-SES smokers to cessation services: Key strategies, successes, and lessons learned

Amy Kerr1, Carole Specktor2, Heather Zook1, Emma Ramsbottom Wagner1, Paula Keller2, Lija Greenseid3

1 Professional Data Analysts, Inc.; 2 ClearWay Minnesota; 3 Greenseid Consulting

[Poster] While overall tobacco use rates continue to drop, higher rates persist among people with low-socioeconomic status (SES). ClearWay Minnesota funded 13 Minnesota organizations that serve low-SES tobacco users to connect their clients to existing tobacco cessation services and build organizational capacity to do so. Through semi-structured interviews with key informants from grantee organizations and reviews of grantee reports, the evaluation explored key strategies to connect clients to cessation services, along with successes, challenges and reach. This poster will describe key findings, which can be used by tobacco control practitioners, community-based organizations, and evaluators as they determine the best methods to engage traditionally hard-to-reach populations.


A collaborative effort to implement a statewide bi-directional eReferral system:  Practical experience from Tobacco Free Florida

Julie Rainey1, Jane Parker2, Colin McDonough3, Harlan Luxenberg1

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Optum

[Presentation] The presentation will discuss how the development of eReferral systems fit into the Bureau of Tobacco Free Florida’s strategic plans, the quitline vendor’s role in the implementation phase, elements of the bi-directional data exchange, how the evaluator extended the quitline referral system for use by the in-person cessation programs, and share evaluation results including the rate of conversion from referral to program enrollment.


Building a web-based application for managing, monitoring, and evaluating a multi-site tobacco cessation program in Florida

Harlan Luxenberg1, Julie Rainey1, Marilyn Leeds3, Jane Parker2

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Florida State University

[Poster] The Bureau of Tobacco Free Florida (BTFF) oversees a multi-site tobacco cessation program which provides face-to-face group counseling to over 20,000 tobacco users annually through Florida Area Health and Education Centers (AHECs). In 2014, BTFF asked the evaluator to design and develop a custom web-based program that would improve BTFF’s understanding of how funds were being spent, the programs’ ability to make data-based programmatic decisions, and the evaluators’ ability to provide timely reports. This poster will share how TFFACT has supported the standardization of the AHEC program; improved program operations, reach and efficiency; improved data quality; access to more data for the evaluation and BTFF.


Meeting tobacco users where they are: How Florida built a statewide referral system within employment centers to connect the unemployed with cessation services

Katherine Rehorst1, Elisia Norton2, Anne Betzner1, Julie Rainey1, Jane Parker2, Marilyn Leeds3

1 Professional Data Analysts, Inc.; 2 Bureau of Tobacco Free Florida; 3 Florida State University

[Poster] Florida institutionalized a fax referral process within CareerSource Florida to identify unemployed tobacco users and refer them to phone, online, and in-person cessation services. This session describes the development of the statewide CareerSource referral system, and shares lessons learned from the successes and challenges experienced during implementation. Results from a process and outcome evaluation document the number of CareerSource -generated referrals and program enrollments providing preliminary evidence that non-medical referral sources like CareerSource are competitive with traditional medical referral programs, and have the potential to reach under-served groups and improve access to services.


Posted in General, Presentations